19 БЕРЕЗНЯ 2021
Brand Alignment:
бренд-менеджмент компанії, що перемагає конкурентів
Цього разу зустрілись 19 березня, щоб обговорити статегію Brand Alignment – 3B (brand, business, behavior). Послухали 2 доповіді від експертів-практиків та поспілкувались у неформальній обстановці .
Що було:
Спілкування та кава
Ми зібрались о 15:30, попили каву, поспілкувались та поділились останніми новинами ринку.
Доповіді спікерів
З 16:00 почали свої виступи 2 експерти, що розповіли про свій досвід та поділились цікавими інсайтами.
Коментарі та нетворкінг
Після доповідей учасники Спільноти поставити спікерам питання, поспілкувалися та обмінялись досвідом.
Хто виступав:
СОНЯ СОУТУС
Партнерка-співзасновниця Intermarium SCC.
Працювала Старшим віце-президентом з питань зв'язку
та комунікацій в The Coca-Cola Company.
Працювала Старшим віце-президентом з питань зв'язку
та комунікацій в The Coca-Cola Company.
З пані Сонею ми в форматі дружньої бесіди поговорили про комунікацію бренду, Brand Alignment – 3B (brand, business, behavior), ключові аспекти комунікації бренда в цілісній "картині" бізнесу, кризові ситуації – і ще багато корисного і актуального.
ОРЕСТ САРАХМАН
Комерційний директор Групи компаній Greenville
З паном Орестом спілкувались за темою "Ефективна комунікація між інвестором та командою, яка втілює проєкт".
А саме – з'ясували, як вибудувати ефективну роботу та працювати із запереченнями власника.
А саме – з'ясували, як вибудувати ефективну роботу та працювати із запереченнями власника.
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