ЖИТЛОВОГО ДЕВЕЛОПМЕНТУ УКРАЇНИ
ЖИТЛОВОГО ДЕВЕЛОПМЕНТУ
МАРКЕТМЕЙКЕРІВ
СПІЛЬНОТА
RED Case & Solutions: Дохідна та інвестиційна нерухомість-2022
17 ЖОВТНЯ 2019

RED Marketing World Cafe: Стратегічний RED-маркетинг в умовах турбулентності

Ситуація різких змін та раптових "ураганів" у політиці та економіці країни потребували від девелоперів нових маркетингових рішень і підходів.
Жовтнева зустріч учасників була про:
Стратегію бренду в масштабних кризових ситуаціях та умовах високої конкуренції
Адаптацію маркетингової стратегії до кризової ситуації без втрат позиції на ринку
Стратегію продажів – практикум з ціноутворення залежно від періоду девелопмента проєкту
Мультиканальну атрибуцію в Інтернет-рекламі новобудов
Публікації, що насправді продають ваш ЖК: як продавати архітектуру ЖК в ЗМІ
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