ЖИТЛОВОГО ДЕВЕЛОПМЕНТУ УКРАЇНИ
ЖИТЛОВОГО ДЕВЕЛОПМЕНТУ
МАРКЕТМЕЙКЕРІВ
СПІЛЬНОТА
RED Case & Solutions: Дохідна та інвестиційна нерухомість-2022
20 ТРАВНЯ 2021

RED Special:
Найпоширеніші помилки в маркетингу ЖК

контекстна реклама & продуктовий маркетинг

Бізнес-школи вчать, що ціна помилки в бізнесі має формулу:
на оперативному рівні – х1 (помножено на один)
на тактичному – х10
на стратегічному – х100
На зустрічах RED Special будемо зосереджуватись на найболючіших проблемах роботи маркетологів ЖК.
Цього разу:
Розглянули найпоширеніші помилки
Помилки в контекстній рекламі, "болі" спеціалістів. Плюс – поговорили про перспективні інструменти контекстної реклами для ЖК
Обговорили реалізацію ЖК
Проаналізували серію помилок як у створенні продукту, так і в маркетингових стратегіях і тактиках
Послухали представників агенції Netpeak та БК "Міськжитлобуд"
А ще – розглянули проблематику від учасників Спільноти

Спікери:

АНГЕЛІНА ДЕРЕВЛЬОВА
АНГЕЛІНА ДЕРЕВЛЬОВА
директор з маркетингу і продажів БК "Міськжитлобуд" (ЖК RiverStone)
🗣️ ТЕМА: Помилки в реалізації ЖК – від проєктування до продажів

На зустрічі Ангеліна поспілкувалась із учасниками про помилки:

  • при проєктуванні і співпраці з архітекторами;
  • позиціонуванні та визначенні цільової аудиторії;
  • ціноутворенні;
  • просуванні та формуванні і управлінні маркетинговим бюджетом;
  • продажах.
А також поговорила зі Спільнотою про наслідки відсутності аналіза поточної ситуації та кризових планів, дала рекомендації – як ліквідувати наслідки помилок.
ДІАНА КОРСУН
ДІАНА КОРСУН
Middle PPC Specialist провідної агенції Netpeak
🗣️ ТЕМА: Контекстна реклама нерухомості: поширені помилки, перспективні інструменти

Маркетингові підрозділи девелоперів регулярно стикаються із проблемою "злитих" бюджетів на контекстну рекламу.

На RED Special Діана в тематиці контекстної реклами нерухомості розказала про:

  • поширені помилки в роботі з проєктами нерухомості;
  • особливості роботи з контекстною рекламою - болі спеціалістів;
  • перспективні інструменти контекстної реклами для ЖК.
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